The Badminton World Federation (BWF) unveiled its new logo during its annual General meeting held in Wuhan on the side of the Thomas and Uber Cups.
BWF President Dr Kang Young Joong said on the BWF official website: « After working hard for the past five years and with an eye looking ahead to a more prosperous and stable future, that we have launched the new strategic plan to give all of us a clear guide to all our stakeholders on the direction, mission and vision of badminton safely through the next Olympic cycle.
« The plan is both dynamic and ambitious – it sets out the goals and directions that we want to take, together as a family, to develop badminton to the next level. It is therefore timely to launch a new BWF brand identity that personifies the stability, ambition and synergy on BWF’s striving against higher goals – just like our athletes who have dedicated their lives to improve their skills and set higher goals for themselves. »
Dr Kang added: « Mindful of the experiences of the past and lessons of the present, I am excited about the future and I seek the support of all the Member Associations to raise the standards that we set ourselves and embrace the challenges ahead of us. And the launch of our new logo is just one of many steps in that direction. »