SPONSOR – New title sponsor for BWF Super Series

The BWF announced on Sunday in Shanghai a new partnership with OSIM International, a global leader in branded well-being and healthy lifestyle products, as their title sponsor for the new […]

The announced on Sunday in Shanghai a new partnership with OSIM International, a global leader in branded well-being and healthy lifestyle products, as their title for the new Super Series circuit to begin in 2011.

The partnership with OSIM is a massive boost for badminton and it underlines the BWF World Super Series as a global product,” said BWF President, Dr. Kang Young Joong.

The sport of Badminton has a strong and passionate following in Asia as well as in Europe.  This fits very well with OSIM’s growing presence around the world,” said OSIM’s CEO Mr. Ron Sim.

The new 3-year circuit kicks off with the Malaysia Super Series with a new prize money of US$400,000 followed by the most lucrative of all tournaments, the first of the upgraded Premier Super Series events: the 2001 Korea Open with no less than US$1.2 million at stake.

For the full press release, click HERE

Raphaël Sachetat

About Raphaël Sachetat

Raphael is the Chief Editor of Badzine International. He is the founder of the website together with Jean François Chauveau. After many years writing for the BWF and many publications around the world about badminton, he now leads a team of young and dynamic writers for Badzine.