New name, new image for French BA

By
Raphaël Sachetat
– July 4, 2011Posted in: news
The French Badminton Association launched its new name and new logo this week-end, hoping to make an impact on the image of the sport in France, which is currently one […]

The French Badminton Association launched its new name and new logo this week-end, hoping to make an impact on the image of the sport in France, which is currently one of the fastest growing in the sport landsca: badminton is now the #1 sport played in French schools.

“We wanted to give a hint of dynamism, modernity and energy and make the French BA become a brand, not just a name,” said the director of communication Pascal Bildstein.

Instead of “FFBA”, the new name of the French BA is now “FFBaD”.

To see the logo and new image of the French BA, click on the Badzine France article about the launch: http://www.badzine.fr/index.php/actus/diverses/3137-politique-adieu-ffba-bonjour-ffbad.html

Raphaël Sachetat

About Raphaël Sachetat

Raphael is the Chief Editor of Badzine International. He is the founder of the website together with Jean François Chauveau. After many years writing for the BWF and many publications around the world about badminton, he now leads a team of young and dynamic writers for Badzine.